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Most local businesses should advertise on Facebook. That’s what I believe, and the evidence backs me up. It’s cost-effective and, if you do it right, it can help your business to grow. Easier said than done. The issue is that while Facebook ads are effective, a lot of local business owners don’t know which objectives […]

According to research, 53% of the total traffic on your website can come from organic searches. However, since the algorithm changes often, so does the ranking of your content on Google.  One day, your website is at the top of Google’s first page, and with the next update, you’re on the fifth page simply because […]

It wasn’t that long ago that the idea of a chatbot would have seemed like the stuff of science fiction, right up there with Daleks or droids.  Not anymore. In fact, chatbots are everywhere these days. They’re readily available, highly effective and – believe it or not – not that expensive to create. That said, […]

Even if you’ve never used one in your marketing before, you’ve seen hashtags on social media. They’re the words after a post, each one starting with the # sign. They help people who see a Tweet, Instagram post, or Pinterest image to find the content and understand what it’s about. While it’s easy enough to […]

Have you been sleeping on YouTube marketing? If the answer is yes, you’re not alone. It’s easy to dismiss YouTube as the place where teenagers and young adults make silly content, whether they’re sampling weird fast food mashups or doing stunts.  The truth is that YouTube is the world’s second-largest search engine. Only Google sees […]

In the world of digital marketing, traffic gets a lot of attention. Small business owners understand that without visitors to your site, it’s unlikely you’re going to be able to grow or sustain their businesses. I’d argue that the focus on traffic isn’t helpful unless it’s paired with a focus on conversion. After all, you […]

By now, most small business owners know they need to be active on social media. Regardless of your  industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right? I wish it were that easy. In fact, I notice that a lot of small business social media […]

Marketing your local business can seem like a full-time job. Most business owners can’t afford to have a marketing department which means that you’re adding marketing to all your other responsibilities. Since there are only so many hours in a day, it’s essential to have a few tricks up your sleeve: things that can help […]

Considering all of the different digital marketing options small business owners have these days to promote their business, you might assume that SMS marketing isn’t as effective as it once was just a few years ago. However, you couldn’t be further from the truth. SMS marketing campaigns still do surprisingly well in a world that’s […]

I hope you’re not sick of me talking about online reviews, because I’m about to do it again. Why? Because they can have a huge impact on your business and bottom line. 91% of consumers between the ages of 19 and 34 trust reviews, and consumers are more likely to trust your company if you […]