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The Enigma of Search Engine Algorithms Time to nerd out a bit. Ever wondered if positive reviews can influence your search engine rankings? Well, the short answer is yes, they can! Google's algorithms, which might seem as mystical as a spell from a sorcerer's book, are actually quite logical. They meticulously evaluate not only the […]

Once upon a time in a bustling town, there was a family-owned bakery called "Sweet Delights." This little shop was known for its buttery croissants and velvety chocolate cakes.  However, during a particularly busy season, they hired a few temporary staff members who weren't as invested in customer service as the family was. A group […]

In today's world, a business's reputation can make or break its success. With the power of social media and online review platforms, negative feedback can quickly spread and cause significant damage. If your business is struggling with a negative reputation, it's important to take proactive steps to address the issue and turn things around. Here […]

Did you know that email is used by more than 4.5 billion people worldwide?   And almost 80% of companies use it as their main way to find and retain customers. With numbers like that, it's no surprise that hackers and scammers will find ways to take advantage of you.   These scammers utilize unsolicited emails, malicious links, and other […]

You can only get so far by doing it all yourself. Whether you're remodeling your home or repairing your car, DIY’ing it isn't always the best approach. Digital marketing is no exception: You can run an in-house operation for a while, but not forever. Your business’s future and success are dependent on your ability to […]

We are currently living in the internet age, which means your business needs to evolve along with it. Digital marketing can help you promote your company, brand, and products or services.  There is an audience to be reached online, as well as a reputation to be established. However, there is more effective and less effective […]

There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that, it is often attempted in ways that are Ill-conceived and poorly executed. When that happens, the results aren’t good, and people give up on it. I’m here to help. What does it take to create a […]

Did you know that the average Facebook user clicks on 12 ads per month? It’s true – and it illustrates why Facebook ads are still one of the most cost-effective ways to connect with your target audience and promote your business. If only you weren’t messing them up. Look, we can’t say whether your Facebook […]

I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most widely used social media platform with 2.54 billion active daily users as of the third quarter of 2020. Because of Facebook’s algorithm, non-paid content from family and friends are given priority in users’ feeds, making Facebook advertising a […]

What do you do when business is slow, and profits are down?  If you think that the answer is “stop marketing,” then it’s time to think again. While it’s true that marketing might seem to be less essential than other areas of business, the truth is that a solid marketing plan could spell the difference […]