Enjoy reading our articles about fly fishing and digital marketing
February 28, 2022
How COVID-19 Changed Small Business Marketing

By now, I think it’s safe to say that we’re all sick of talking about the Pandemic. Most of us would gladly go back to a simpler time where there were no masks requirements, where businesses and restaurants were open for business as usual.   But we still are living in crazy times and the coronavirus […]

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February 25, 2022
8 Social Media Myths to Leave Behind

There’s no question that social media marketing is, and will continue to be, important for local businesses. That said, there are a lot of social media myths that are annoyingly persistent and believing them can hurt your business. So, let’s bust some myths! Here are 8 of the most widely believed myths that you need […]

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February 23, 2022
Fresh Social Media Marketing Ideas

Social media marketing isn’t the new kid on the block anymore. Things that felt fresh and exciting just a few years ago are now old hat and that means we’ve all got to find ways to take our Facebook and Instagram marketing to the next level. Fortunately, there are still lots of things you can […]

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February 21, 2022
What Mobile Marketing Can Do for Your Small Business

When was the last time you left your house without a phone? I’m willing to bet it’s been a while. Most of us keep our mobile devices within reach at all times, even when we’re sleeping. From a marketing standpoint, that’s good news – or it would be if you were making the most of […]

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February 18, 2022
How to Stay Connected When Your Staff/Team is Working from Home

The  pandemic has forced many employers to scramble to set up the technology required to allow employees to work from home. If you and your team are used to working in the same space, the adjustment requires more than technology. Fortunately, there are some things you can do to increase your sense of connection and […]

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February 16, 2022
How to Grow Your Business with Geofencing

Geofencing is one of those things that can sound intimidating if you don’t understand it. That happens with any new technology. It’s unknown and sounds vaguely expensive, and you might think that you need a lot of experience to figure out how to incorporate it into your marketing. I get it. But geofencing is a […]

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February 14, 2022
How to Offer More Value to Your Customers During a Pandemic

The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services. It’s a lot for anybody to deal with at a time that’s already stressful. The solution for most business owners is […]

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February 11, 2022
Market Your Business on a Shoestring Budget

Behind every successful business is a good marketing strategy. But sometimes your budget is tight and you can’t afford to spend the big bucks on advertising. When this happens, it’s easy to cease all marketing efforts. But a small budget isn’t a good reason to neglect your marketing. There are many ways you can keep […]

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February 9, 2022
Give Your Online Presence a Purpose: Lead Your Followers to Buy

As a business living in 2022, you probably have a nice website and at least one profile on a social media platform. That’s great! But does your content have a purpose? Is it working for you as a tool to grow your sales? Or does it merely exist so you can check a box and […]

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February 7, 2022
6 Ways Small Businesses Are Leveraging AI

Every day, artificial intelligence gets smarter and easier to work with. And it’s no longer just for the large businesses and corporations. AI is accessible to small businesses today more than ever before. The power of AI lies within its ability to gather and interpret large amounts of data very quickly. Using AI, you can […]

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