In the ever-evolving ring of digital marketing, two champions are vying for the throne of effectiveness and customer engagement. Welcome to the ultimate showdown: SMS Marketing versus Email Marketing. As local businesses don the gloves of digital strategy, they're greeted with a choice that could define their success in connecting with customers. It's not merely a battle […]
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For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme? SMS or email marketing? In order to figure out which strategy is right for your […]
Nowadays, people always have their phone with them. If it’s not in their hand at this moment, it’s likely within reach. That’s why SMS messaging, when done correctly, is a lucrative marketing strategy: you know you can always reach your subscribers quickly. SMS marketing messages have a 98% open rate. In fact, 90% of people […]
Considering all of the different digital marketing options small business owners have these days to promote their business, you might assume that SMS marketing isn’t as effective as it once was just a few years ago. However, you couldn’t be further from the truth. SMS marketing campaigns still do surprisingly well in a world that’s […]
Marketing is always changing and the changes in 2020 have been profound, mostly because of the COVID-19 pandemic. We’ve all had to adjust our work and home lives as a result. With more consumers working from home and budgetary concerns at the forefront for most people, you might be thinking that mobile marketing isn’t as […]
