It's the age-old dilemma for small business owners: why do I have a low conversion rate despite a high amount of traffic? A website typically converts 2% to 5% of its visits into leads or sales. If you're not getting results in this range, it's time to examine your website and see what's going on. But […]
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Did you know… 98% of consumers open their mail the same day it is delivered. 77% of people immediately go through their mail, and 72% bring it in as soon as they can? Even though we live in a digital age, direct mail marketing is still significant because it's one of the best ways for […]
If you ask a business owner what they could use more of right now, they'll likely say more customers. Not surprisingly 61% of marketers say that lead generation is their main pain point. Today, there are countless ways to attract traffic to your website, and in this article, I'll discuss a whopping 21 of them, virtually all […]
Any local business that wants to succeed in today's web-first world must implement a local marketing strategy. As consumers are king in the retail world and content is king in the online world, you must ensure your web content promotes your business locally and attracts your target audience. We'll go over seven steps you can […]
