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In today's world, a business's reputation can make or break its success. With the power of social media and online review platforms, negative feedback can quickly spread and cause significant damage. If your business is struggling with a negative reputation, it's important to take proactive steps to address the issue and turn things around. Here […]

TikTok, the social media platform that has taken the world by storm its short-form, lip-sync, dance, and comedy videos, has become the latest honeypot for businesses. With over 2 billion monthly active users, TikTok is quickly becoming one of the hottest marketing platforms for businesses of all sizes. But for local business owners, the challenge […]

Digital marketing has come a long way in the last decade. From the way businesses connect with customers, to the tools and strategies they use to drive conversions, the landscape has changed dramatically. If you're a local business owner, it's essential to understand the changes that have occurred, as well as what still works, what […]

Storytelling has become an increasingly popular marketing tool for businesses, big and small, to connect with their audience. The reason is simple – stories evoke emotions, and emotions drive human behavior. By weaving a compelling narrative around their brand, local businesses can differentiate themselves from the competition, establish a deeper connection with their customers, and […]

As a local business owner, you understand the importance of creating a positive first impression. But did you know that your website can make or break that impression before a potential customer even sets foot in your store? In today's digital age, your website is often the first point of contact for potential customers, and […]

2023 has finally arrived, and as a small business owner, you're probably excited about what the year has in store for you. The digital landscape is ever-evolving, and keeping up with the latest trends can feel like a full-time job. But don't worry, we're here to help. In this article, we'll be diving into some […]

Getting the word out about your small business can be more difficult than you originally anticipated due to your limited online visibility and resources (like budget or time). But don’t worry, there are several ways to scale up your business's marketing results on the cheap.  Whether you have a limited budget, a tiny team, or a lack of direction the right […]

Nano-influencers and micro-influencers are content providers and key opinion leaders (KOLs) that have smaller audiences ranging from 10,000 to 75,000 followers. They frequently fly under the radar because of their relatively small following. The cool part? Their conversion rates compete favorably with celebrities and individuals who have larger audiences, despite having a smaller following. In fact, Forbes […]

As the digital age continues to evolve, having a strong online presence has become crucial for businesses of all sizes. And one of the best ways to boost your online presence is through search engine optimization (SEO). By utilizing the right techniques, you can increase your visibility in Google's search results for relevant keywords. However, […]

It's probably no surprise to you that owning and operating a small business has significant hurdles. It takes a lot of effort to run your business on a daily basis, leaving you with little to no time to concentrate on marketing.  But marketing has evolved. And that’s a scary thing to a lot of business […]