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Enjoy reading our articles about fly fishing and digital marketing
July 22, 2024
Paying Attention to Customer Retention: Why It Matters More Than Ever

In an ideal world, the tremendous amount of time, money, and energy you spend in building a great business, educating your audience about it, attracting them to your company, and finally turning them into paying customers would be rewarded by a long, profitable relationship between you and the newly-acquired customers. But this is not an […]

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January 15, 2024
Securing Satisfaction: How Local Businesses Can Prevent Buyer's Remorse

When it comes to high-ticket sales like furniture, jewelry, landscaping, recreational vehicles, pools & spas, ensuring customer satisfaction is crucial for local businesses. A purchase made in haste can lead to buyer's remorse, which is detrimental to both the customer's experience and the business's reputation. This article explores strategies to prevent buyer's remorse and maintain […]

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October 23, 2023
The Art of the Comeback: How to Win Back Lost Customers

Every business grapples with the challenge of losing customers. The true measure of success, however, is not just attracting customers, but also winning back the ones you lost and securing their loyalty. Recognizing the value of each customer is essential. Given that it's five times more costly to gain a new customer than retain an […]

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June 19, 2023
Customer Retention Strategies 101: Building Strong and Lasting Relationships

Are you ready to unlock the cheat sheet to building unbreakable customer relationships? In the fast-paced world of business, acquiring new customers can feel like a never-ending battle. But what if we told you there's a powerful strategy that can save you from this exhausting cycle? Welcome to the realm of customer retention, where building […]

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October 3, 2022
Standing Out Among Your Competitors

"My customers appreciate the excellent quality, service, and attention to detail that I provide. If only more people were aware of my existence...but my industry is so competitive that it's impossible to stand out." This is the most common issue we hear from business owners. It's also been a challenge for us. So let's get […]

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February 14, 2022
How to Offer More Value to Your Customers During a Pandemic

The COVID-19 pandemic has affected the entire world. Business owners have had to scramble to find ways to stay afloat even as they’ve had to work from home and halt in-person sales and services. It’s a lot for anybody to deal with at a time that’s already stressful. The solution for most business owners is […]

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January 31, 2022
How to Encourage Repeat Buyers… Again and Again!

The greatest superpower that small business owners have is great service. With incredible service comes repeat customers and referred customers who also become repeat customers!  By providing a delightful customer experience, people remember positive interactions with your small business and eventually return to your business again and again. In this article, we will reveal a […]

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October 6, 2021
How to Increase Customer Retention with Email

New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business. But guess what? It’s not a very cost effective way to grow a business, which […]

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September 15, 2021
Why Your Social Media Game Is Falling Short

By now, most small business owners know they need to be active on social media. Regardless of your  industry or niche, your customers expect to find you there. And social media’s free, so… it’s all easy, right? I wish it were that easy. In fact, I notice that a lot of small business social media […]

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October 28, 2020
How to Increase Customer Retention with Email

New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business. But guess what? It’s not a very cost effective way to grow a business, which […]

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