Believe it or not, 2022 is here. Are you ready for the changes ahead? Digital marketing continues to grow in leaps and bounds. Having a plan is essential for every business today. But the digital world changes so quickly. How can your business keep up?
That’s why we’re covering the top 6 must-have tactics for your 2022 marketing strategy. These tactics are all simple to implement and result-driven.
#1: Leverage an Organic Social Media Presence
At this point, we all know that advertising on social media is valuable. But in 2022, establishing an organic social media platform will be a must. An organic presence builds trust and intimacy with potential and existing customers in a way that paid advertising can’t.
Here’s how to establish an organic social media presence:
#2: Save Time with Automated Messaging
Time. We could all use more of it! If you aren’t leveraging canned responses and automated messaging, you’re burning hours of your day away. Responding to messages on social media accounts or email inquiries is a repetitive necessity for every business. Make the most of your time by preparing awesome canned or automated responses that apply to specific inquiries.
Here’s how to implement automated communication:
#3: Leverage Your Online Following for Market Research
First-party data will be king in 2022. Digital marketers won’t be able to target customers the way they have for years, using third-party data. Instead, you will need to find ways to build lasting relationships with customers who interact with you online and leverage them for market research. Your email campaigns and social media content can be the perfect source for this research.
Here’s how to use your subscribers and followers for market research:
#4: Build a Referral Program
Did you know that people are 90% more likely to buy from a company if their friend recommends it? Word of mouth marketing is essential for a small business. Over 80% of Americans say they will look for a referral from friends when making a purchase. One of the best ways as a small business to encourage this is to build a referral program.
Here’s how to build your small business referral program:
#5: Focus on User Experiences
Our digital world is crowded with advertisements. What customers are craving more than a shiny ad is an exceptional user experience. And small businesses are in the perfect place to stand out as unique. In 2022, improve your user experience by walking through a customer’s journey with your brand from introduction to making a purchase. A stellar user experience will increase your word of mouth referrals, as customers become fans of your business.
Here’s how to stand out as a business by creating unique user experiences:
#6: Stay on Target with Exceptional Content on Fewer Channels
Here’s one more tactic to help you save time and energy. As a small business, it can be challenging to identify what online platform to use. The number of platforms online today (Facebook, Twitter, Instagram, TikTok, Youtube, to name just a few!) can make digital marketing feel like a wild goose chase. Choose 1-3 channels at the most to focus on in 2022.
Here’s how to choose the right platform(s) for your business:
Why Not Stick with 2021 Marketing Tactics?
Running a business requires a lot of moving parts. It can be extremely tempting to create a strategy one time and stick with that strategy for years. If this is you, beware: you are quickly becoming out of date in an ever-evolving digital world. What worked yesterday will not work today or tomorrow.
Make your life easier: establish a routine check-up on your marketing strategies. It is easy and simple to make small improvements as the world evolves. It is challenging and confusing to backtrack through months or years of online developments to completely revamp your marketing strategy. Introduce these simple tactics at your marketing strategy meeting for 2022. Take your marketing strategies one step at a time, and come out on top.
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