Email marketing has become a crucial tool for businesses looking to connect with their customers and drive revenue. With the ability to reach thousands of subscribers at once, email marketing has established itself as a proven go-to method for businesses to promote their products and services. However, finding the right email marketing service to suit your business needs can be challenging, especially with so many options available in the market.

While popular email marketing services like MailChimp and Constant Contact have had a good run, there are many other lesser-known services that can better suit your business needs.

In this article, we'll take a detailed look at seven email marketing services that you've probably never heard of, and explore what makes each of them unique and beneficial for small businesses.

1. ConvertKit

ConvertKit is a powerful email marketing service designed to help businesses generate more conversions and revenue. The platform is known for its advanced automation tools, including custom email funnels, smart filters, and link triggers, making it easy to engage with your subscribers and keep them interested in your brand.

Furthermore, ConvertKit boasts a 98% delivery rate, ensuring that your emails will always reach your subscribers. In addition, the platform has an average open rate of 30%, according to their website, making it a great choice for businesses looking to maximize their email marketing efforts.

Pricing: ConvertKit offers a free version of its platform, and custom pricing for enterprise-level businesses with over 365,000 subscribers.

1. Mailmodo

Mailmodo is a user-friendly email marketing service that offers a free plan allowing you to send up to 10,000 emails monthly. If you need to send more emails, you can choose from four premium plans that offer more email sends each month.

The platform's no-code, drag-and-drop editor makes crafting emails a breeze. Mailmodo also offers several customizable templates, making it easy to create professional-looking emails in no time.

If you ever run into problems while using the service, Mailmodo offers 24/7 customer support, ensuring you always have the help you need.

Pricing: A free plan is available. Premium plans start at $99 monthly.

1. Mailgun

Mailgun is an email marketing service that offers a variety of email solutions, including email marketing, tracking, parsing, and more. Mailgun's email API also makes it easy for developers to integrate it into their apps.

In addition, Mailgun's email analytics feature ensures email delivery, and there's also an email validation feature to ensure your emails are sent without typos.

Pricing: Mailgun offers a free plan that allows sending up to 10,000 monthly emails. You can opt for its premium plans which start at $35 monthly if you want even more features.

1. SendPulse

SendPulse is an all-in-one marketing platform that allows you to send emails, web push notifications, Facebook messages, and more. The platform offers a user-friendly interface and allows you to create responsive emails without writing a line of code. You can also use any of the 130+ templates available on the platform.

Additionally, SendPulse has a drag-and-drop editor that lets you design subscription forms that can then be integrated into a website. Aside from regular websites, SendPulse also supports integration with PipeDrive, WordPress, Zapier, and other tools.

Pricing: SendPulse has a free version available, while paid plans start at $8 per month.

1. Stripo

Stripo is an email design platform that offers hundreds of easy-to-use email templates, making it easy to create professional-looking emails. The service provides users with the tools they need to create all types of emails, including newsletters, promotional emails, and transactional emails.

After creating an email, Stripo lets you test how it'll look on different platforms, and you can have colleagues or clients view potential emails before sending them off to subscribers.

Pricing: Stripo has four plans, from free to $95 per month, priced according to the number of recipients and features.

1. Mailjet

Mailjet is a user-friendly email marketing service that's best for marketers and development teams. The platform has a drag-and-drop email builder that lets you quickly create emails and templates.

Mailjet also features an interactive design so you can give team members access and let them work on it individually. Email tracking lets you monitor how your sent emails are doing, and you can check metrics such as email delivery, bounce rate, and open rate.

Pricing: If you decide to use Mailjet, you can choose between a free plan that lets you send up to 6,000 emails or any of the four premium plans starting at $15 monthly.

1. Omnisend

Omnisend is an all-in-one email marketing service that combines emails, SMS, and other channels. The platform also lets you create customizable forms for collecting information from website visitors, making it easy to segment subscribers and send targeted messages.

Omnisend makes it easy to create engaging content, personalize your emails, and conduct A/B testing to see what works best for your business. With its all-in-one features, automation, and numerous template options, Omnisend is one of the best email marketing services on the market.

Pricing: New users can use this service for free. However, to fully enjoy the tool, you'll need to subscribe to a premium plan which is priced based on the number of email recipients.

Choosing the right email marketing service can make a big difference in the success of your email marketing efforts. When selecting a service, it's important to consider factors like ease of use, features and functionality, pricing, integration, and customer support. Additionally, following best practices like building a quality email list, creating engaging content, personalizing your emails, conducting A/B testing, and analyzing your campaign's results can help improve the success of your email marketing campaigns.

In conclusion, these seven lesser-known email marketing services offer unique features and benefits that can help take your business to new heights. Whether you're looking for advanced automation tools, customizable templates, or an all-in-one marketing platform, there's an email marketing service out there that's perfect for your business needs.