Blog

As we close out 2021 and look ahead to the new year one thing that has become blatantly obvious is that – now more than ever content marketing should play an important part in every small business’s digital marketing strategy.  If you want to stay one step ahead of your competitors online than it's crucial […]

In this digital age, getting access to the best online marketing tools has never been easier. With just a credit card and a few clicks, you can get access to remarkable marketing tools that will help you level up your small business’s online presence and generate more revenue. But what tools are we talking about? […]

November through to January is one of the most exciting times for digital marketers. It's the time where budgets are drawn up and the new marketing strategy is solidified.  As a small business owner, you don't have a team of marketers working on your behalf to formulate a winning digital marketing strategy to ensure your […]

I want to let you in on a little secret.  Are you ready?  Okay, here it is: All customers aren’t equal.  Don’t get me wrong, call customers are good customers.  But do you want to know who your best customer is? A personal referral. Customers who are referred to you are more likely to trust […]

Bad news... There really is no way to avoid a future sales slump. Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf & turf restaurant in Hawaii, you are bound to experience a short period when your bottom line fluctuates.   Sales slumps can happen because of new competition, […]

The online world is full of competition that can drown out your marketing campaigns with nothing more than a strategically placed cute cat meme. To ensure your messaging rises above the rest, you need to integrate every single technique and customer touchpoint possible. That is where the power of a lead magnet can help. A […]

Growing your small business’ social media presence is crucial to your success, especially in today’s digital age. While you may think otherwise, lacking a social media presence in today’s online ecosystem is the downfall of most modern businesses, ultimately categorizing your business as irrelevant and non-existent in the eyes of consumers.  Having an active social […]

If content is king, then video content is the reigning emperor. By 2022, online videos will make up more than 82% of all consumer internet traffic - 15 times higher than in 2017. If you want to engage with internet users who make up most of the world’s population, you need compelling, attractive, and engaging video marketing strategies. […]

AI is no longer relegated to science fiction section.  Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience. Over the next five years, 85 percent of consumer relationships with companies will be handled without the interaction of a human being… Underscoring the trend toward DIY customer service. […]

Digital marketing isn’t optional.  The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have claimed your Google My Business […]