Blog

For decades, email has been the preferred method for sending and receiving mass messages and reaching audiences. Text (or SMS) marketing, on the other hand, is a quick, cost-effective way to share promotions and updates with customers. So, which reigns supreme?  SMS or email marketing?  In order to figure out which strategy is right for your […]

We are currently living in the internet age, which means your business needs to evolve along with it. Digital marketing can help you promote your company, brand, and products or services.  There is an audience to be reached online, as well as a reputation to be established. However, there is more effective and less effective […]

Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must be consistently finding and nurturing new leads.  This may sound overwhelming. As a business without a massive marketing department, you don’t have the time […]

As a small business owner, you tend to wear a lot of hats throughout the day, but one of the most neglected hats tends to be the Social Media Manager hat. But that’s no surprise. Running a business takes time, energy, and a lot of brain power.  Coming up with engaging ideas to post on social […]

If you’re like most small businesses, you’re always looking for new ways to reach your target audience and promote your products or services. And with over one billion active users, Instagram is a great place to start. By taking advantage of the various features that Instagram offers for businesses, local businesses can level the playing […]

In 2022, content will continue being king. But what does this mean for your small business? It means you haven’t added content marketing in your marketing mix yet, you need to start implementing smart content marketing strategies to stay competitive.  Content marketing is one of the most effective ways to reach new customers and grow […]

There’s a quiet and overlooked little square out there in the world, waiting for businesses to take advantage of it. You may have seen it during the Super Bowl, gliding gracefully across a black sea, changing colors as it bounced off the sides of your TV screen. It’s the simple, unimposing QR code. Ready to […]

In order any business to thrive, you need customers. But customers don’t magically flock to your business just because your open sign is lit up. You need to reach the people that are interested in what you offer… And marketing is how you accomplish that.  Every business must decide how much they are going to […]

It’s no secret that every business needs customers to generate revenue and profits.  And in order to survive in this competitive post pandemic market, you need to maximize your conversion rate in order get the absolute most out of your marketing efforts.  So if your leads are not converting into paying customers, it’s time you […]

Before the Covid-19 Pandemic, the tale of social media has been one of decline. We were spending less time on platforms, being more conscious of social media practices, and disclosing less personal information. A Google search for "is social media dead" returns 7.8 million results! The answer is social media is not dying. But how […]