Enjoy reading our articles about fly fishing and digital marketing
January 12, 2022
Digital Marketing 2022: The Future of Marketing

November through to January is one of the most exciting times for digital marketers. It's the time where budgets are drawn up and the new marketing strategy is solidified.  As a small business owner, you don't have a team of marketers working on your behalf to formulate a winning digital marketing strategy to ensure your […]

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January 10, 2022
7 Simple Referral Marketing Strategies for Your Business

I want to let you in on a little secret.  Are you ready?  Okay, here it is: All customers aren’t equal.  Don’t get me wrong, call customers are good customers.  But do you want to know who your best customer is? A personal referral. Customers who are referred to you are more likely to trust […]

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January 7, 2022
How to Bounce Back from a Sales Slump

Bad news... There really is no way to avoid a future sales slump. Whether you run a seasonal lobster shack off the coast of Maine or a year-round surf & turf restaurant in Hawaii, you are bound to experience a short period when your bottom line fluctuates.   Sales slumps can happen because of new competition, […]

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January 5, 2022
Why Your Business Needs a Lead Magnet

The online world is full of competition that can drown out your marketing campaigns with nothing more than a strategically placed cute cat meme. To ensure your messaging rises above the rest, you need to integrate every single technique and customer touchpoint possible. That is where the power of a lead magnet can help. A […]

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January 3, 2022
7 Underrated Social Media Strategies, You Should Be Using Now!

Growing your small business’ social media presence is crucial to your success, especially in today’s digital age. While you may think otherwise, lacking a social media presence in today’s online ecosystem is the downfall of most modern businesses, ultimately categorizing your business as irrelevant and non-existent in the eyes of consumers.  Having an active social […]

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December 29, 2021
Video Marketing 101 for Local Business

If content is king, then video content is the reigning emperor. By 2022, online videos will make up more than 82% of all consumer internet traffic - 15 times higher than in 2017. If you want to engage with internet users who make up most of the world’s population, you need compelling, attractive, and engaging video marketing strategies. […]

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December 27, 2021
Elevating Your Customer Experience With AI

AI is no longer relegated to science fiction section.  Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience. Over the next five years, 85 percent of consumer relationships with companies will be handled without the interaction of a human being… Underscoring the trend toward DIY customer service. […]

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December 22, 2021
Why Every Single Small Business Needs Digital Marketing

Digital marketing isn’t optional.  The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have claimed your Google My Business […]

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December 20, 2021
How to Use Psychology Hacks and Jedi Mind Tricks to Grow Your Audience

Whether you’re a Star Wars fan or not, you’ve probably heard the term Jedi Mind Trick. Maybe you’ve wished it were a real thing that you could harness – for good, of course – and use in your marketing. I’ve got great news for you. While the Jedi aren’t real, it is possible to use […]

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December 15, 2021
9 Ways to Grow Your Email List

There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content. Sounds easy, right? A lot of businesses have email lists that have stagnated because they’re not doing anything to attract new subscribers. They’re not sure where […]

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