Blog

"My customers appreciate the excellent quality, service, and attention to detail that I provide. If only more people were aware of my existence...but my industry is so competitive that it's impossible to stand out." This is the most common issue we hear from business owners. It's also been a challenge for us. So let's get […]

You can only get so far by doing it all yourself. Whether you're remodeling your home or repairing your car, DIY’ing it isn't always the best approach. Digital marketing is no exception: You can run an in-house operation for a while, but not forever. Your business’s future and success are dependent on your ability to […]

Everyone makes mistakes, especially when trying out new marketing strategies. However, when your small business is putting its reputation (and money) on the line to experiment with new digital marketing strategies, making certain mistakes can be (literally) costly. With that in mind, let's look at 5 of the most common local marketing fails and how […]

When it comes to the performance of your website, page speed is vital. Your web pages must load quickly and seamlessly in order to lower your bounce rate and boost visitor engagement. In this article, we'll explain why it's important, and show you how to measure it. According to Google research, every second counts when […]

If you’ve watched any tv news broadcast lately, it’s no secret that the economic future is clouded by uncertainties, with the COVID-19 epidemic still persisting, the ongoing crisis in Ukraine putting additional pressure on soaring interest rates, and Chinese lockdowns potentially affecting supply lines. Economists predict that the United States will enter a recession by […]

Word of mouth, networking, and similar marketing efforts can bring in a lot of revenue. But they are also unreliable and unpredictable. To establish and maintain a successful business, you must be consistently finding and nurturing new leads.  This may sound overwhelming. As a business without a massive marketing department, you don’t have the time […]

As a small business owner, you tend to wear a lot of hats throughout the day, but one of the most neglected hats tends to be the Social Media Manager hat. But that’s no surprise. Running a business takes time, energy, and a lot of brain power.  Coming up with engaging ideas to post on social […]

If you’re like most small businesses, you’re always looking for new ways to reach your target audience and promote your products or services. And with over one billion active users, Instagram is a great place to start. By taking advantage of the various features that Instagram offers for businesses, local businesses can level the playing […]

In 2022, content will continue being king. But what does this mean for your small business? It means you haven’t added content marketing in your marketing mix yet, you need to start implementing smart content marketing strategies to stay competitive.  Content marketing is one of the most effective ways to reach new customers and grow […]

There’s a quiet and overlooked little square out there in the world, waiting for businesses to take advantage of it. You may have seen it during the Super Bowl, gliding gracefully across a black sea, changing colors as it bounced off the sides of your TV screen. It’s the simple, unimposing QR code. Ready to […]