Blog

Enjoy reading our articles about fly fishing and digital marketing
January 5, 2022
Why Your Business Needs a Lead Magnet

The online world is full of competition that can drown out your marketing campaigns with nothing more than a strategically placed cute cat meme. To ensure your messaging rises above the rest, you need to integrate every single technique and customer touchpoint possible. That is where the power of a lead magnet can help. A […]

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January 3, 2022
7 Underrated Social Media Strategies, You Should Be Using Now!

Growing your small business’ social media presence is crucial to your success, especially in today’s digital age. While you may think otherwise, lacking a social media presence in today’s online ecosystem is the downfall of most modern businesses, ultimately categorizing your business as irrelevant and non-existent in the eyes of consumers.  Having an active social […]

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December 29, 2021
Video Marketing 101 for Local Business

If content is king, then video content is the reigning emperor. By 2022, online videos will make up more than 82% of all consumer internet traffic - 15 times higher than in 2017. If you want to engage with internet users who make up most of the world’s population, you need compelling, attractive, and engaging video marketing strategies. […]

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December 27, 2021
Elevating Your Customer Experience With AI

AI is no longer relegated to science fiction section.  Businesses worldwide are discovering new ways to use AI to increase engagement and enhance the customer experience. Over the next five years, 85 percent of consumer relationships with companies will be handled without the interaction of a human being… Underscoring the trend toward DIY customer service. […]

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December 22, 2021
Why Every Single Small Business Needs Digital Marketing

Digital marketing isn’t optional.  The fact remains, though, that only 84% of businesses have a content marketing strategy as of early 2021. 16% don’t. If you’re one of the people who has put off digital marketing or done it haphazardly, it’s time to get serious about it. You may have claimed your Google My Business […]

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December 20, 2021
How to Use Psychology Hacks and Jedi Mind Tricks to Grow Your Audience

Whether you’re a Star Wars fan or not, you’ve probably heard the term Jedi Mind Trick. Maybe you’ve wished it were a real thing that you could harness – for good, of course – and use in your marketing. I’ve got great news for you. While the Jedi aren’t real, it is possible to use […]

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December 15, 2021
9 Ways to Grow Your Email List

There’s no denying that email marketing is effective, but it only works if you have a list of qualified and engaged subscribers who are eager to read your content. Sounds easy, right? A lot of businesses have email lists that have stagnated because they’re not doing anything to attract new subscribers. They’re not sure where […]

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December 13, 2021
7 Things Google Hates and How to Fix Them

Every website wants some love from Google. A high rank on Google’s SERP can mean the difference between getting organic traffic every day and never seeing a single visitor on your site that you didn’t pay for.  The catch? Google’s playing hard to get – or it might be if you are making some common […]

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December 10, 2021
Where Are YOUR Customers : How to Identify Your Audience and Find Them Online

We’ve all had the experience of looking for something and not being able to find it. It’s frustrating and time consuming and can feel like a pointless exercise if we’re forced to keep at it for long. For a business owner, there’s nothing more frustrating than knowing there’s an audience for your product or service […]

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December 8, 2021
Direct Response Marketing Campaigns That Deliver Results

There’s no denying that direct response marketing – when done right – is hugely effective. The problem is that, it is often attempted in ways that are Ill-conceived and poorly executed. When that happens, the results aren’t good, and people give up on it. I’m here to help. What does it take to create a […]

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