Enjoy reading our articles about fly fishing and digital marketing
October 25, 2021
Content Marketing Mistakes That Cost You Customers

Content marketing is one of the best ways to attract potential customers or clients.  It gives your brand the opportunity to deliver value in a way that people are looking for.  Quality content, when created correctly, can and will drive a lot of organic traffic to your website or product offering; the only issue being […]

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October 22, 2021
Testimonials, Reviews & Recommendations – What’s the difference?

Customer testimonials, reviews, and recommendations can all have an impact on your business, either positively or negatively. When brands and companies provide an exceptional experience, reviews, testimonials, and recommendations act as an undeniable mechanism for growth and customer engagement. Amazon does a brilliant job of rolling all three into its e-commerce platform, and reviews and […]

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October 20, 2021
Let's Talk About Citations and why They are so Important

Small businesses don’t rely on word-of-mouth anymore.  Not like they used to - in the traditional sense anyway.  Whether you are running a hair salon or own a local restaurant in the community, you need a top 3 position on Google or people just won’t find your business nowadays. So, if you’re struggling with getting […]

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October 18, 2021
Top 10 Content Marketing Tools of 2021

As a small business, it can be hard to designate time and energy to creating content for your audience. But the fact is, one of the best ways to raise awareness about your business and grow your customer base is through content marketing.  The good news is you don’t need to be an expert in […]

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October 15, 2021
The Odds of Success: Which Social Media Platform Has the Best ROI?

No matter what type of business you have, it’s no secret that you should want to get the best ROI on your marketing efforts.  And right now, there is no better place to get a return on your investment than social media.   But which platform will give you the most bang for your buck? It's […]

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October 13, 2021
What Are the Most Important SEO Metrics to Track?

SEO matters. You don’t need me to tell you that – although I certainly have told you all about it! Understanding the importance of SEO is one thing and knowing what to do with your SEO metrics is another. With so many metrics to choose from, how do you know where to put your focus? […]

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October 11, 2021
7 Things Local Businesses Should STOP Doing on Instagram

Instagram is a popular platform for all kinds of businesses, and you’ve probably come across dozens of articles about how to create an effective Instagram strategy.  The problem? Those articles rarely tell you what not to do. That’s where we come in. Keep reading for a list of seven mistakes you should avoid as you […]

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October 8, 2021
7 Types of Content Small Businesses Should Focus on Right Now

A study from Google known as “Zero Moment of Truth” (ZMOT) emphasized how critical it is to have many contact points with a potential customer across multiple channels and locations. ZMOT is the research that a customer does before making a decision.  Google came up with a 7/11/4 formula for business success. The crux of […]

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October 6, 2021
How to Increase Customer Retention with Email

New customers are great. There’s something undeniably exciting about attracting someone to your business who might not have found it otherwise. That’s the reason that new customer marketing gets all the attention. It’s the glitziest way to grow a business. But guess what? It’s not a very cost effective way to grow a business, which […]

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October 4, 2021
Get More (and Better) Traffic with Your Local Business Blog

You already know that content marketing is widely considered to be essential for your business. Maybe you’ve already got a blog that gets some organic traffic.  What’s next? The sad truth is that most local businesses aren’t blogging about the right things in the right way. As a result, they’re losing business that’s going to […]

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